Tuesday, February 27, 2007
Healthcare transparency - websites to visit
Are you a healthcare provider? Do you know what your patients are reading? Check out Revolutionhealth.com; how about mymedicalcontrol.com? Today's NY Times even featured a story on Bargaining down the price of your CT scan....after the fact! If you are one of the 12% of the population paying more than 5% of your income every year for out of pocket healthcare costs, you have new questions for your doctor...how much and how often take on a whole new meaning. And the days of health maintenance may be the first to leave us--health prevention now costs money. Two steps forward and five back. Stay tuned.
Labels:
Brand strategies in transparency,
doctors,
healthcare,
pricing
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Medical City Dallas Hospital has an interesting web page about pricing transparency. It seems this may be an example of things to come from hospitals.
http://medicalcitydallashospital.patientfinancialresource.com/CustomPage.asp?pagename=Home_Hospital
Warren Allan Johnson
Unsolicited Marketing Advice
http://unsolicitedmarketingadvice.blogspot.com
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